Word: marketing
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Dates: during 1950-1959
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...Work toward the gradual establishment of a regional Latin American market...
...means draining the other fellow's veins. This week Hearst's Journal-American (circ. 585.121) launched its boldest raid on rival circulation. At the cost of "close to $1,000,000" a year for more newsprint and personnel, the paper began running complete daily stock-market quotations-a reader-fetching feature hitherto monopolized in the afternoon by Scripps-Howard's World-Telegram and Sum (circ...
...circulation drop to have cut its advertising rates this summer; its sales fell 19%. compared with 16.2% for the Journal-American and 18.2% for the tabloid Post (circ. 350,814). The World-Telly has brightened its own financial section with new features, e.g., columns on Wall Street gossip, market letters and mutual funds, and switched Charles G. Haskell from his job as assistant managing editor, to run the business and financial pages. A spokesman denied that the changes were inspired by the Journal's plans, said that his paper's circulation was already recovering beyond expectations and gamely...
Seeking protection in a softening market, Mallory-Sharon announced a merger with National Distillers & Chemical Corp. to form the world's largest integrated producer of titanium and its lightweight cousin, zirconium. National Distillers will bring to the merger its new $24 million plant for titanium and zirconium sponge and a cushioning $22,650,000 Atomic Energy Commission contract for zirconium, which is used in reactors. More important, National has found a way to slash the sponges' high cost by using liquid sodium instead of magnesium in the reduction process. Together, the two companies hope to have enough resources...
...which forces farmers themselves to bid up prices. It also added some new factors: increased urbanization and the dispersal of industry, which have diverted millions of acres of farmland for new highways, plants, shopping centers and other nonfarming projects. All combine, said the Agriculture Department, to "create a strong market for farmland"-and they give U.S. farmers solid ground to stand on, whatever the ups and downs...