Word: marketing
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Dates: during 1950-1959
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LOCKHEED AIRCRAFT is climbing into two new fields to offset defense cutbacks. For business flying market, Lockheed has designed and built a ten-seat U.S. jetliner in record time of 30 weeks; plane has two engines and 500-m.p.h. cruising speed. For military customers, company is working toward small nuclear reactor which it hopes will be used as engine for guided missiles...
BRITAIN'S ROLLS-ROYCE is starting big sales drive into U.S. luxury-car market, plans to export 20% of its production to U.S. Rolls has nearly tripled its U.S. distributorships (to 59) in past 60 days, will soon kick off newspaper ad campaign, and send a caravan on tour of Southwest cities to push its $12,500 Bentley and $12,800 Silver Cloud...
...eagles of the airline business wheel over the rich North Atlantic market, a tiny sparrow in their midst is flitting off with a beakful of their business. Icelandic Airlines has four vintage DC-4 Skymasters whose seven weekly flights between Europe and the U.S. are so jammed that the wait list runs clear into mid-October. Reason: while mounting costs force every other line to plug, for fare increases, Icelandic's rates are some $100 cheaper than those of its competitors, have pushed the lean little line from 400 passengers in 1952 to an expected 30,000 this year...
...three years later gave the company a major breakthrough by developing a fast, inexpensive way of growing anti-pneumonia serum in rabbits instead of horses. By the time he was 36, Malcolm was Lederle's research director. Since 1955, he has been boss of all sales and market development for Cyanamid's chain of 40 plants producing a widely diversified line of 6,000 products. ¶ James O. Plinton, World War II ferry pilot and flight instructor of the wartime 99th Fighter Squadron (all Negro) at Tuskegee, Ala., became executive assistant to the director of personnel and industrial...
Washday Helper. Norge Sales Corp. will soon market an electric timer on two of its top-priced automatic washers that allows housewives to tootle off for the day without worrying about wet wash sitting in the machine for hours. Norge's "Round-the-Clock Timer" can be preset to start the machine anytime up to ten hours after the departing housewife puts in laundry and soap...