Word: marketing
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Dates: during 1950-1959
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JAPANESE CARS will soon make bid for share of U.S. market. Japan's Toyota automobile company in September will send over models of its four-door, 55-h.p. "Toyopet Crown de Luxe," which gets up to 69 m.p.h. from four-cylinder engine. Car sells for about $2,400 in Japan...
...economic weakness. Unlike big unions, farmers have no collective bargaining power. Unlike big corporations, they cannot control the supply of their products. When the nation's farms produce too much wheat, an individual farmer cannot keep the price up by holding part of his crop off the market: even a big farmer's share of the total wheat supply is a thimbleful in a carload. In a free market, even modest surpluses can send farm prices sinking drastically. Vulnerable as they are, the farmers look to Washington for help...
...farm leaders sense that changes in federal farm programs are overdue. A lot of farmers, and members of Congress too, favor a "two-price" plan under which 1) farmers would get 100% of parity for commodities sold for human use in the U.S., but 2) would get the free-market price for animal feeds and commodities sold for exports (a scheme sure to bring yowls against dumping from foreign countries...
...year, thinks the only "fair thing" is 100%-of-parity supports under all farm commodities-or at least under cotton. A Colorado wheat farmer offers still another plan: "Congress should create huge cooperatives to handle the crops, and only enough should be let out to maintain the market." But farm experts who take a broad view see no simple, straightforward answer. "The farm problem," broods an Illinois farm economist,"is semi-economic, semipolitical, semi-moral and semi-social. It's as changeable as a chameleon and prickly as a porcupine...
...ultimate contradiction, the Administration put into effect a support price lor corn grown outside the acreage limitation program, i.e., a guaranteed market of $1.25 a bushel for those who thumbed their noses at crop-restriction programs...