Word: marketing
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Dates: during 1950-1959
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Success has a universal touch that an army of market researchers could not improve on. Its humor dashes unpuffing from varnished vulgarity (Jayne is the "titular head" of a fictitious film outfit) to national institutions (Groucho Marx materializes as Jayne's first love). Actress Mansfield, a comic genius whenever she plays Jayne Mansfield, slithers into the skintight role of Jayne Mansfield. If the fun bogs slightly and if some of the gags have family reunions in the end, Director Tashlin may be forgiven for too-muching his good thing. Hollywood has every right to try beating its rival...
...graduation in 1891 he found himself in Wall Street as a $5-a-week runner for a brokerage house. Four years later he was a junior partner at the age of 25, but he had speculated so wildly that he had made no money of his own in the market and had lost $8,000 of his father's money. From these misadventures, Baruch learned to keep a cash reserve and stop overextending himself on the 10% and 20% margins of that...
...sugar stock. With it he bought a seat on the New York Stock Exchange for $19,000, and married a reserved Episcopal girl named Annie Griffen, who had waited eight years for Baruch to name the day despite her father's unyielding opposition to the match. The market operation that gave Baruch a head start on his first million was inadvertently affected by the holiest day in his own faith, Yom Kippur, on which, as on other holy days, no business is to be transacted...
Convinced that copper was in oversupply in September of 1901, Baruch was busily selling Amalgamated Copper short when his mother called to remind him that the next market day was Yom Kippur. With some trepidation, Baruch decided to observe it. That morning the stock sagged below 100 but by noon rallied to 97. Had Baruch been on the trading floor, he would have closed out his short position and taken the small profit. By the market's close, Amalgamated Copper slumped again to 931. Emboldened by the events of the holy day, Baruch maintained his short position for months...
From his years as a stock-market speculator, Baruch feels that he gleaned something more valuable than gold, a kind of golden mean of inspired common sense: "Whatever men attempt, they seem driven to try to overdo. When hopes are soaring, I always repeat to myself, 'Two and two still make four, and no one has ever invented a way of getting something for nothing.' When the outlook is steeped in pessimism I remind myself, 'Two and two still make four, and you can't keep mankind down for long...