Word: marketing
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Dates: during 1950-1959
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Your Aug. 5 report on the price of our new pen is causing confusion at the trade level. It is correct that Paper-Mate will market a new low-priced pen, but it will retail at 98? - not 89? as you stated...
...allow Félix Gaillard to walk out, he will become the most popular man in France." In the end, Gaillard got his way. But by then, with France's reserves depleted and its credit exhausted, the franc had fallen to 436 to the dollar on the free market, the lowest in five years...
...with searchlights along the watery plains of the Po River delta, set up a special new intelligence corps and dispatched motorized patrols to strategic spots in the hills of central Italy. The time had come, said the government, to break up the booming $8,000,000-a-year black market in Etruscan art objects. Beneath hill and plain lay buried treasure-the vases, statues and coins that the energetic Etruscans had placed in the tombs 25 centuries ago. This was part of the "national patrimony," said the government, and no one would be allowed to dig up or sell them...
Other Government agencies moved last week to raise other interest rates to the market level. The Federal National Mortgage Association offered a $165 million issue of secondary market debentures at 4⅜%, its highest rate ever. The Federal Housing Administration, aiming to attract money for homebuilding, increased maximum interest rates on FHA-backed mortgages from 5% to 5¼%. And to woo more buyers from middle-and even low -income groups, it slashed down-payment requirements from 5% on the first $9,000 to 3% on the first $10,000 of a mortgage...
...pointed with pride to Germany's rapid economic recovery which he attributed not to miracles but "a series of fortuitous events" including the Marshall Plan and the currency reform instituted by the Allied occupation. He praised policies of the German government which encouraged private investment and a free competetive market system by wise tax laws and an anti-cartel policy...