Word: marketing
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Dates: during 1950-1959
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Cubs' Corral. In all but a distinguished handful of papers, daily business sections consist of a raft of market statistics adrift on a pallid sea of wire-service snippets and puffs for advertisers (also known as BOMs or Business Office Musts). In business coverage, editors even overlook readily apparent local trends that often build into stories of national importance. Example: Los Angeles is one of the nation's biggest electronics centers, but most hard news of the industry comes to Los Angeles dailies from wire services and national publications...
Priced at $169.95, modest enough to tickle the fancy of the 6,000,000 U.S. families who take home movies and tempt the pocketbooks of the 43 million others still outside the market, the new camera is counted on to help boost Bell & Howell's sales volume from $45.6 million in 1956 to more than $50 million in 1957. By week's end even that prediction looked conservative. In the rush to buy the new camera, many of Bell & Howell's 8,000 dealers were sold out the very first day. The Chicago home office went...
...pioneered the movie industry's first reliable cameras and projectors, boasted that they "took the flick out of the flickers." Partner Bell sold out in 1921. Howell remained to advise a brisk new management, headed by the late J. H. McNabb, which made a stab at the amateur market with the first handheld, spring-driven 16-mm. movie camera for well-heeled hobbyists...
Though it will raise the price of a 20? loaf of white bread to 27?, two slices of Vio bread per meal will supply 25% of all the protein an adult needs for a day. More than 8,000,000 loaves have been test-marketed by Minneapolis' F. H. Peavey & Co., which will soon market V-10 flour nationally...
...Virgil M. Exner, 47, Chrysler's ace designer, got a fitting reward for the long, low, jet-finned 1957 models that won back the company's traditional 20% share of the auto market this year: a corporate vice-presidency, giving Exner the same high rank as his competitors, General Motors' Styling Director Harley Earl and Ford's George Walker...