Word: marketing
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Dates: during 1950-1959
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...GRAND' PLACE is another handsome object lesson in the good-neighborliness of conflicting styles. The steep-roofed Hôtel de Ville, a noble example of middle Gothic, rests comfortably alongside the fantasia of the guildhalls; the light, vibrant stone tracery of the late Gothic Broodhuis (Bread Market) surpasses, without clashing against, the ornate, 18th century classical façade of the House of the Dukes of Brabant...
...first quarter businessmen slashed inventories at a rate of $800 million annually, but in the second quarter they reversed course, started adding to inventories at a yearly clip of $1.5 billion. With steel operations up 2% last week to 81% of capacity, the industry predicted a steadily rising market through summer. As matters stood, Bethlehem Steel, Republic Steel, Youngstown Sheet & Tube already had the highest first-half sales and profits in history. The steelmen's best customers, Detroit's automakers, were doing even better. Chrysler's first-half profits zoomed 380% to $89.7 million as sales jumped...
...worry for businessmen was the mounting cost of expansion. Floating a $60 million bond issue last week cost Pacific Gas & Electric Co. more than 5% for a security Wall Streeters said would have gone for 4.8% a fortnight ago. For those unwilling-or unable-to pay top interest, the market was slim indeed. Railroad credit ratings are so low, said Pennsylvania Railroad President James M. Symes, that the roads cannot finance new equipment unless the Government helps; he suggested that the Government create an agency to buy as much as $2.5 billion worth of rolling stock, then lease...
...total net operating income at barely $14 million-down by a staggering 63.5% from last year. Five of the twelve major trunk lines-Capital, Northeast, Northwest, United and Trans World Airlines-reported that they were operating in the red, and airline shares have lost 30% to 40% of their market value since 1955. This week, after a long, bitter campaign, the airmen will present their final arguments to the Civil Aeronautics Board for the one thing they claim will head off a serious crash: a 6% fare increase on all domestic routes, their first big raise in nine years...
...Milan, converted other negotiable assets into cash, trimmed payrolls and expenses. Without going into debt or accepting government handouts, Snia Viscosa was producing 55,000 tons of fiber annually by 1947 (present production: 135,000 tons annually). But with productive capacity vastly greater than Italy's consumer market, Snia Viscosa had to export or topple of its own weight...