Word: marketing
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Dates: during 1950-1959
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...closed meeting of the 74-man Socialist central committee, Nenni urged that the party support the European Common Market and Euratom treaty (already ratified by France and West Germany). "We cannot compromise the historic prospects for Europe,'' argued Nenni. Pro-Communist leaders complained that this would reinforce "the aggressive North Atlantic military bloc." After a tough three-day battle Nenni accepted a compromise solution by which his Socialists would vote in Parliament for Euratom, but abstain on the Common Market. When proCommunists still insisted on voting against both treaties, Nenni threatened to resign. With elections coming up next...
...instead took the party to victory by an exhausting personal effort. He knows, likes and respects the U.S. But his brow darkens and he grows snappishly critical at even such a small economic friction as last month's unloading of low-priced U.S. turkeys onto the Ontario market. Dulles' talk with Diefenbaker is only the first that the Prime Minister will want to have with U.S. officialdom. The opening moves are under way for the Prime Minister to visit President Eisenhower later this year...
Until recently Canada managed to offset her perennial deficit in U.S. trade by selling wheat to the rest of the world, but this market tapered off last year, and Canadians blame U.S. international wheat giveaways and subsidized sales. Unless the problem of U.S. surplus-wheat disposal can be settled without injuring Canada, warns a Canadian official, it could threaten Canadian-U.S. relations even on defense matters. Canada and the U.S. must also work out joint policies for waterpower development of the international rivers of the Pacific Northwest, and Canada must decide whether its own long-term interests permit...
...opening day, Disneyland's assets amounted to $16 million, and Disney took careful aim at the vast U.S. family market. Instead of carnival-type barkers, he hired some 200 teachers as part-time workers, a ns-man crew to keep his park clean. When visitors complained of a 45-minute wait for a few top attractions, Disney spent more than $2,000,000 on new rides to spread out the crowds. Since then, he has conducted 55 public-opinion polls, each sampling 500 to 700 visitors to find out what people do or do not like. Biggest gripe: high...
Tornado Alarm. To predict local tornadoes, which often come up too suddenly for the Weather Bureau to forecast, Tornado, Inc., of Oklahoma City, will soon market a barometer with an electrical contact point that sets off an alarm buzzer when atmospheric pressure dips to a dangerous level. Battery-powered signal is small enough to fit in the glove compartment of a car, will give 20 minutes' notice of tornado-producing conditions, says the inventor. Price...