Word: marketing
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Dates: during 1950-1959
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Back in 1952, Shigeru Murai, a natty, smooth-talking member of a well-to-do Tokyo merchant family, joined the staff of the Nippon Textile Research Institute, a respected outfit set up by the textile industry to study market research and improve designs. Two years later, Shigeru Murai resigned and opened a new textile sales company just across the street from the institute in the heart of Tokyo's business district. Flashing the institute's name and his career there to get credit, the smiling and ever-courteous Murai bought large quantities of textile and paper supplies...
...brand, Hit Parade, actually contains 15% more tar and 33% more nicotine than the same company's unfiltered, regular-size Lucky Strike, which sells for 2? less a pack. Said the Digest: "It is entirely possible to manufacture filter tips much more efficient than any now on the market." They 1) "would cost no more to produce," and 2) would give smokers "a significant reduction in cancer risk" (see MEDICINE). Last week, after 18 years, Manhattan's Batten, Barton, Durstine & Osborn dropped the Digest's advertising account (1956 budget: $1,500,000). Explanation: a "conflict of interest...
...model. ¶ East Hampton, Long Island's hard-driving avant-garde rival to Provincetown ever since the late Jackson Pollock moved there ten years ago, last week made a bid for more recognition with the opening of the artist-organized Signa Gallery, hurriedly converted from the former Maidstone Market on Main Street in time to catch the summer rush. With a six-artist show that included half a dozen space-whirling abstractions by Chicago Second Prizewinner James Brooks (TIME, Jan. 21), opening night drew a crowd of more than 600. Says Artist Alfonso Ossorio, whose...
...Martin spoke, the U.S. Treasury once again demonstrated how tight the tight-money market is getting. To refinance $24 billion worth of maturing securities bearing coupons ranging between 1½% and 3¼%, the Treasury had to offer investors a choice of three separate issues, one at 3⅜%, the other two at 4%, with an option permitting buyers of one four-year issue to cash in their notes two years hence if rates meanwhile have gone still higher. The new interest rates were the highest in 24 years, but as a Treasury official said, "the lowest at which...
...splinter companies of the war-racked Farben trust started working from the moment the shooting stopped. Bayer got the first postwar production permit in the British occupation zone, and the other Farben companies rushed to follow. The market was enormous, since Germany had no money to import such vitally needed products as drugs, fertilizers and dyes. To replace the plants and patents lost to the Allies, the companies plowed back 20% of their sales into buildings and research. B.A.S.F., for example, has applied for 3,900 new chemical patents since the war, now bases only 200 of its thousands...