Word: marketing
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Dates: during 1950-1959
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Events in Bonn and Paris made the inside pages-but they were milestones too, and history will so record them. West Germany took last week and France will take this week the crucial steps to declare themselves part of a Common Market that will enable these divided lands for the first time in modern history to have a vast, tariff-free trading zone comparable to the U.S., embracing six nations and 160 million people. At the same time (see below), the most powerful of Western European nations, West Germany, voted, to outlaw the return of cartels in favor of free...
...make long-term Government bonds more attractive, some bankers think that the Treasury should boost its rates more in line with the market level. While some financial men fear that such a move would demoralize the entire Government bond market by depressing lower-paying issues, others argue that the Treasury needs strong medicine to solve its problems. Still another idea is to float a convertible bond. The U.S. Treasury could issue a convertible bond at 4% interest, for example, give investors the option of either cashing it in after one year, or of converting it into a longterm, twelve-year...
Press-On Nail Polish. Plastic strips to be used in place of nail polish were put on the market by Harrison Laboratories of New York City. The strips come in ten shades and various shapes, are pasted on and trimmed with an emery board. Price: $1.10 for four sets...
...planes a year appeared impossibly high, partly because of a shortage of aluminum for air frames, it was RFC that handled the expansion of U.S. aluminum production. At war's end RFC financed food buying for the starving peoples in liberated areas; it also organized a secondary market for home mortgages, which kept the U.S. veterans' housing program going...
...costly and briery successful attack is about the only military action in the book. What follows is a competent black-market thriller which lacks only the zither-strumming of The Third Man. A secret is beaten out of a stubborn woman; a doublecrosser is shot dead in a forest; a valuable convoy of goods is lost, found, lost again. Throughout this tapestry of violence, Asch and his "good" operators -Kowalski, Stamm, Soeft-match wits with the "bad" operators, Hauk and Greifer. Both sides use the naive U.S. occupation forces for their own purposes, and Asch and company even capture...