Word: marketing
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Dates: during 1950-1959
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Some engineers see a possible answer in stereo disks. Several companies have poured money into stereo-disk research; some have developed operating models, but none has announced plans to market one. English Hi-Fi Manufacturer Arnold Sugden now has a single-groove stereo disk that he estimates he can put on the market for about the same cost as an ordinary LP. His disk produces stereo sound with the use of only one needle that vibrates both horizontally and vertically. The major problem for the home user would be to get a steady enough turntable setup to play the record...
...offers the most exotic of the newer festivals, organized chiefly to show off the picturesque little town near Beirut, Lebanon, which boasts some of the best-preserved Roman ruins in existence. At festival time, Baalbek's streets are emptied of the sheep and goats usually being driven to market by Arab tribesmen, are filled instead with foreign cars. This year's highlights: Rome's Santa Cecilia orchestra, two nights of Lebanese dances and village songs. More dramatic than the music are the floodlit temples of Jupiter and Bacchus, which form a backdrop for the performers. Last season...
Behind the industry's locked and guarded doors last week, the new models were already being warmed up for their attack on the 1958 market, and no one was taking much for granted. Ford will introduce a brand-new car in its medium-priced Edsel, G.M.'s Chevrolet and Pontiac and Ford's Lincoln will be completely done over...
Emergency at G.M. With its share of the auto market down to about 41% so far this year, General Motors will spend between $500 million and $600 million, probably more than any other company, to make sure that it does not miss igsS's style parade, as it did this year. Since both Buick and Oldsmobile had completely new bodies in 1957, they were slated for only a minor touch-up in 1958. But the competition from Ford's and Chrysler's low-and medium-priced designs has been so rugged that G.M. put on a crash...
Chrysler & Ford. Chrysler, which made its big change last year and won back a 20% share of the market, will only freshen its fins, wait until 1960 for a major styling change, figuring that 1957's radical styling changes will keep it right up with the pack. Beyond higher horsepower, revised grilles and molding sweeps, all models from Plymouth through Imperial will be virtually unchanged, allowing the company to concentrate on higher production, better distribution and quality control to eliminate the one serious complaint of 1957: lack of structural rigidity, which engineers hope to solve by strengthening the frame...