Word: marketing
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Dates: during 1950-1959
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...plays it back over two speakers, giving an illusion of depth and space. Victor started to produce prerecorded stereo tapes three years ago. Two dozen other outfits are also in the business, and other big guns of the industry are gradually warming to the idea. Westminster has been marketing stereo tapes for a year and a half, and both Mercury and Angel are announcing their first stereo releases. Most of the other majors are recording music on stereo tape and holding it for release when the market seems ready. Victor plans to double its stereo-tape production, hopes to have...
...Expensive? If stereo is in for a boom, the industry is not agreed on when it will happen or how big it will be. Some experts see tapes sweeping disks out of the market in five years; some believe that disks will always account for the bulk of the industry's sales. Victor Chief Recording Engineer William Miltenburg argues that disks will stay necessary for popular music, if nothing else, because record buyers will be unwilling to pay stereo prices for the one-shot pop hits. This raises the question of how far stereo prices can be cut. Today...
...James Cope, 53, moved into the No. 4 spot at Chrysler Corp. with a new job as vice president of corporate market planning and a big responsibility for keeping Chrysler out ahead of the style parade. Born in Italy, where his father, a Philadelphian, was living temporarily, Cope came to the U.S. to stay in 1915, went to work as a newspaperman at 19, first for the Asheville, N.C. Citizen and later for the Associated Press in Washington. Moving over to organize a public relations staff for the Automobile Manufacturers Assn., he caught the eye of Chrysler President...
...Midwesterners, whose 500,000 bbl. a day petroleum consumption is rising 20% a year, the Chicago spur holds high promise of reversing the present pattern of costly refining in congested market areas. By becoming an independent common carrier, Texas Eastern can ship the lower-cost products of Gulf Coast refineries on a steadier basis than slow, crude-hauling Mississippi River barges, and at as much as 30? a barrel less...
...prime reason for G.M.'s change of mind is the soaring U.S. sales of small foreign cars, which may double in 1957 to 200,000 (about 4% of the total U.S. market). While steady inroads on U.S. low-cost models are being made by such foreign standouts as West Germany's Volkswagen, Ford and American Motors have also been cashing in. In the first four months of this year, British Ford sales in the U.S. hit 3,201 v. 717 in the same period last year. Sales of American Motors Corp.'s Metropolitan, made by Austin...