Word: marketing
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Dates: during 1950-1959
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...evidence that 1) high amounts of cholesterol in the blood may increase the likelihood of heart attacks, and 2) the intake of unsaturated fatty acids, e.g., linoleic acid, derived mostly from vegetable oil, lowers the amount of cholesterol. With these facts in view, three pharmaceutical firms are rushing to market preparations containing such acids. All use safflower oil, which contains about 80% linoleic acid, is extracted from seeds of a thistlelike plant long grown in Africa, India, the Middle East. First marketers: San Francisco's Safflower Products Corp. (Saffola), North Chicago's Abbot Laboratories (Saff), Chicago...
...collector. He began at seven in a Constantinople bazaar, buying Greek coins with a Turkish five-shilling note his father had given him, went on to accumulate one of the world's most prestigious art collections, valued at up to $20 million. His scouts scoured the international art market for him. If they liked anything, Gulbenkian sent an expert; if the expert approved. Gulbenkian went himself. He bought only what he liked, purchasing for pleasure, never for investment or speculation, and he allowed only experts to see his collection. Even good friends were told...
...RATE JAPANESE IMPORTS of sewing machines are grabbing almost 50% of U.S.-market, says Cleveland's White Sewing Machine Corp., which lost its major customer when Sears, Roebuck switched from White to Japanese machines priced as low as $37.88. Fighting back, White will cut its domestic output, expects to start selling Japanese-and German-made machines for prices "considerably lower" than its U.S.-made machines...
...supply the new market, the character of the U.S. boat industry is changing. New boat trailers make it possible for a family to buy a boat, keep it in their backyard and tow it along behind the family car to any lake or seashore launching spot. Estimates are that there are already 750,000 boat trailers on U.S. highways, and the number is growing every year. With sales of 140,000 trailers worth $21 million last year, U.S. trailermakers hope to increase their market in 1957 to $25 million for 151,000 trailers, ranging from $100 rigs...
...horsepower. Once a 25-h.p. outboard was considered big enough for any occasion. Today, Evinrude, Johnson, Scott-Atwater have engines as big as 40 h.p.; Mercury Outboard even has a mammoth six-cylinder, 60-h.p. outboard in production, and predicts that 100-h.p. outboards will soon be on the market...