Word: marketing
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Dates: during 1950-1959
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...along with U.S. butchers, bakers and candlestick makers-had enough yachts to swamp Wall Street's navy and dot every U.S. shoreline from California to Maine. How did the boom grow and what is the U.S. boating industry, already awash with prosperity, doing to keep up with a market that will grow to $1.5 billion this year? See BUSINESS, Down...
...farm experts saw it, the referendum sadly underscored the fact that farmers, long hit by drought and the cost-price squeeze, have become too enmeshed in the U.S. subsidy program ever to vote their own way into the uncertainties of a free market. The 1958 quotas will do little to solve wheatmen's problems. Despite the acreage limitation program and the soil-banking of more than 12 million acres (in reality often poor land) at a cost of $231 million, the 1957 crop promises to be only a fraction smaller than last year, further adding to the nation...
...Canada $50 million when it claimed to be hard up. Only last week did the full measure of the big deal come clear: before a whiff of gas has moved eastward, backers of the pipe network have piled up more than a quarter of a billion dollars in stock-market gains...
HIGHEST INTEREST RATE in 19-year history will be paid by Federal National Mortgage Association, which borrows cash to buy U.S.-backed mortgages, resells them to investors. Fannie May, which raised borrowing rate to 4% last January, feels tighter money market makes 4½% the minimum it can offer in floating $100 million in debentures...
Graft & Patronage. Not even the efficient behemoths, however, can eliminate all the road builder's problems. He must fight a tight-money market to finance his equipment buying, deal with a welter of conflicting and often obsolete state regulations. Road building has always been blighted by graft, ranging from political kickbacks for contracts to small bribes to persuade local police to let the huge machines move over restricted roads to their job sites. Says Pittsburgh Contractor Max Harrison: "When I started out in this business in 1923 everyone connected with it was a crook." While the crooks have become...