Word: marketing
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Dates: during 1950-1959
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...Matter of Definition. Soustelle wants to do more than wipe out France's dollar deficit. He hopes to make France a major oil supplier to the entire 168 million people in Western Europe's new Common Market nations, feeding oil by tanker into the southern end of a projected 36-inch pipeline from Marseille to Karlsruhe. Sahara's natural gas might be transported to Europe either by tankers specially built to carry it in liquid form or by a trans-Mediterranean pipeline through Spain. And Algeria itself will benefit from a feeder line to carry gas from...
Winded not only by the morning Chronicle's lively sprint but by a costly competition for an afternoon market big enough for only one, San Francisco's two evening papers last week gave up vying and merged. The union welds weak links of two big newspaper chains: Hearst's Call-Bulletin (circ. 145,070) and Scripps-Howard's News (circ. 98,808). Since each paper had been losing an estimated $1,000,000 a year, the merger was aptly characterized by a Hearst staffer. "Imagine," he said, "being kicked to death by a dead horse...
...boom has passed a significant milestone. The buyers' market of the recession, said the Federal Reserve Bank of Chicago last week, has turned into the sellers' market of prosperity. Rising demand from industry and consumers has increased delivery time on new orders and created scattered shortages for freight cars and trucking rigs. It has also brought a short supply of labor in many skilled trades and slowed the rate of gain in output per worker as the number of jobholders has increased. "Under these circumstances," forecast the bank, "it appears likely that any substantial further increases in demand...
TREASURY BORROWERS will seek $1.7 billion in new cash to complete financing for first quarter of fiscal 1960. Money will be raised through sales of Treasury and tax-anticipation bills because of improved market conditions...
...machinery at auctions, set up a profitable, 24-hour operation, spelling each other at the machines. When war's end grounded the aircraft nut-and-bolt business, Engineer Reiner invented the Lady Ellen Klip-pie, an improved woman's hairclip that has captured 90% of the market. Later, he invented the Kaylock nut, a self-locking aircraft nut so light that it reduced the B-52's weight by 600 Ibs., is now used by 90% of U.S. aircraft makers...