Word: marketing
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Dates: during 1950-1959
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...surest measure of the new sluggers comes from Washington's small-fry fans. In the free-trading market of bubble-gum baseball cards, a single Mantle or Ted Williams used to command seven lesser players. Last week a card-swapping youngster firmly announced the new prices: "I'll give 20 for one of Killebrew." What about Allison? "Twenty, too," he said, "but nobody...
...market keeps climbing. At Sotheby's in London last week, the scramble was for 29 French impressionist and postimpressionist works put up for auction by American Collector Walter P. Chrysler Jr. Paul Cezanne's portrait of his wife went for $112,000; Georges Braque's cubist Woman with Mandolin brought $100,800. more than double the previous top price for a Braque canvas; a pair of Renoir portraits (Ambroise Vollard as a Toreador and Misia Sert) sold for $61,600 and $44,800. Total sale: $613,256, which Chrysler will give to his Chrysler Art Museum...
Wall Street's bull market last week made its biggest weekly jump of 1959. The Dow-Jones industrial average scooted up 15.51 points to close at 654.76. It was well above the previous alltime high of 643.79 set May 29. and more than 70 points ahead of where the average started on Jan. 1. Brokers expected the climb to continue. Not only was business news generally bright, but the record showed that industrials have advanced smartly in July and August in two years out of every three during the 20th century...
...dividends, the blue chips were yielding about 3% last week, and some of the racy electronics and missile favorites were paying nothing at all. Meanwhile, back in the bond market, the tax-exempts were yielding a handsome 3.8%, while the highest-grade corporates also moved above 4½%. The yield spread between common stocks and bonds was uncommonly wide. Classically, the situation called for a move out of stocks and into bonds. But investors-wagering heavily on the economy's growth, figuring on more inflation and preferring capital gains to dividends-showed no signs of hopping off Wall Street...
Buying the Future. How long can 128's whiz kids keep up their phenomenal growth? The companies are heavily dependent on Government contracts, which can be cut back or canceled overnight. Their products often can be copied by competitors. Their financing can fall through if the stratospheric stock market ever tumbles or credit tightens. Their space-age industries can run into rugged shake-outs-just as most other industries have in the past. This means that only those with the wisest managers, the sharpest scientists and the biggest bankrolls will come through. Even for those, the prices...