Word: marketing
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Dates: during 1950-1959
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...which Callas triumphed in Dallas last year (TIME, Nov. 17); in an exchange agreement, Dallas will see the Royal Opera Company's production of Donizetti's Lucia di Lammermoor next year. As curtain time approached in London, $5.60 seats were fetching $98 on the black market, and $30 boxes were going for $280. Shipping Magnate Aristotle Onassis, realizing that the occasion was a great night for the Greeks (Callas, Designer John Tsarouchis, Stage Director Alexis Minotis, not to mention Euripides), desperately placed ads in the London Times agony column in an attempt to get 33 seats for himself...
...strike in St. Louis. Fairchild News Service's own survey, covering specialty shops as well as department stores, showed a sales jump of 4% over the preceding week, the tenth such weekly rise. Another big reason for confidence is that manufacturers this year took pains to study their market. Many sent their designers on nationwide tours to sound out stores and shoppers on the kind of clothes women want to buy. The consensus: the U.S. woman does not want novelties or revolutionary, untested style changes that make a heavy investment in clothes a risk. Women buy the most, said...
...first five months of this year, 37% above last year. The biggest British export to the U.S. is autos, which account for 25%. Other exports range from tractors (doubled in the first quarter) through textile machinery (nearly doubled) to plastics (trebled). The U.S. is now Britain's biggest market for sewing machines...
...failed to accomplish. Armour & Co. announced that it will end its packing operations at Chicago this summer; a month ago Swift decided to do the same thing. The other Big Three packer, Wilson, shut down in 1955. With the major packers gone, Chicago will become just another regional livestock market, with small packers slaughtering for the Chicago area...
...Spill Baby Spoon. A "spillproof" baby training spoon, with a swivel-action grip that keeps the spoon level no matter how the baby grips it, was put on the market by the Rhonda B. Corp. of Detroit. Price...