Word: marketing
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Dates: during 1950-1959
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...Last week President Eisenhower delivered three speeches in two days, consulted with Administration and military leaders on the problems of U.S. continental air defense, conferred with NATO's Supreme Allied Commander in Europe Lauris Norstad (see FOREIGN NEWS), with the visiting chiefs of Western Europe's Common Market, its Coal and Steel Community and its Atomic Energy Community, had a nonpolitical chat with New York's visiting Governor Nelson Rockefeller, rounded it all off with 54 holes of weekend golf at Gettysburg...
Carrying picks, mattocks and hoes, some 3,000 peasants poured into Marigliano's marketplace Monday morning for Operazione Taratufo (Operation Spud), as the Communists called it. Many waved crude signs denouncing the Italian government and the European Common Market. Communist agitators in the crowd also put the blame on U.S. President Eisenhower (on the ungrounded thesis that U.S. wheat shipments for needy Italian children had undermined the potato market). Actually, low prices were the result of a local surplus, panicky farmers' hasty dumping on the market, and above all, the tight squeeze of the Camorra, the middlemen-racketeers...
...Vittorino, 38, no longer goes noontimes to a restaurant; instead, he takes a sandwich and a bottle of bouillon to work. He has even given up his cheap, locally made cigarettes. His paycheck is fixed at 5,200 pesos a month (around $60 on last week's exchange market), but everything Vittorino Ferrer buys costs more: electricity and transportation to the office, 130% ; phone service, 180% ; his morning La Prensa, 100%. Rent, which has been frozen since 1949, remains the single stable item...
...record industry, which is not finding the livin' in the singles market easy, hopes to ease some of its pain this summer with massive LP infusions of George Gershwin, massively publicized by a full throated chorus of movie and record company pressagents. With Samuel Goldwyn's Porgy and Bess about to be released, the record makers have pressed nearly 30 Porgy albums, ranging in style from Overstuffed Country Club to Tubular Cool. Columbia has issued excerpts from the sound track with Cab Calloway dubbed in as Sportin' Life in place of Sammy Davis Jr., who sings...
Versatile aluminum is being tested, Alcoa announced last week, as a replacement for bronze bearings in the wheels of railroad cars; aluminum runs 20% cooler than bronze. A market for aluminum power-transmission towers is also developing...