Word: marketing
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Dates: during 1950-1959
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Capturing the Conservatives. What now makes the Common Market more appealing to some Britons-its present lack of supranational goals-should presumably make it unattractive to those who dreamed of a united Europe. In fact, most of them are thoroughly content with cooperative unity. Says Walter Hallstein: ."Perhaps it's common sense to do it this way because we are dealing with conservative forces." And by capturing the conservatives, advocates of European unity have destroyed the most effective argument against them-the charge that a man cannot be a good European and a French or German patriot...
From the circuits and the speakeasies, Bailey & Barnum began picking up about $900 a week. But as Bill tells it now, in 1929 he saw the stock-market crash coming at him one way and talkies the other, so he broke up the old act and left the country. With his wife, he drifted east via South Africa and Australia, did routines in Peking, Tsingtao, Manila, Java and Shanghai. Then he put in two weeks at Singapore's famed Raffles Hotel, looked over the city and decided: "This is the place...
Soma is also the Greek word for body. Last week, in a Manhattan skyscraper, Dr. Frank Berger, research director of New Jersey's Wallace Laboratories, announced that his firm was beginning to market a new wonder drug-comparable, he hoped, in its effects on the body, to his earlier discovery, meprobamate (Miltown, Equanil), in its effects on the mind. The new tablet is a powerful muscle relaxant with some unusual painkilling qualities. Tried on more than 1,400 patients for almost two years, it has proved effective for many kinds of pain in the muscles and around joints-charley...
...hike in the discount rate on loans to commercial banks from 3% to 3½% for five member banks: New York, Chicago, St. Louis, Minneapolis and Dallas. The new discount rate is the highest since the fall of 1957, is bound to restrict even further the tightening money market. The Federal National Mortgage Association braced itself for tighter money by reducing the price it will pay for Government underwritten mortgages from 99% to 97% of face value. When money gets tight, as Fannie May knows, lenders turn in their mortgages to get the cash they need for other investments...
...judge by the contraptions on view and the high-flown talk of motivation, it might have been a meeting of circus showmen or of sociologists. Instead, it was the annual meeting of the Super Market Institute, gathered in Atlantic City last week to demonstrate that today's supermarket operators must be both showmen and sociologists to sell their goods. As choosy as shopping housewives, and twice as voluble, the 13,000 delegates wended their way through aisles crowded with 530 displays, talked about changes in the U.S. supermarket...