Word: marketing
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
Most hopeful of all, public enthusiasm for the Common Market far outstrips that of officialdom. Since last January at least 15 specialized magazines and reviews devoted to the Common Market have sprung up; so has UNICE, a Common Marketwide counterpart of the U.S.'s National Association of Manufacturers. And throughout the Six, industrial amalgamations and alliances are being negotiated at a dizzying rate. Italy's Alfa Romeo has signed car-marketing agreements with France's Renault and Germany's N.S.U. Daimler-Benz (Mercedes) is negotiating with Peugeot, and France's Conord (household appliances) has already...
...Cooperators. All this seemed to justify skepticism about Europe's biggest step toward unity-the six-nation Common Market born last New Year's Day. Cynics called the Common Market a compromise between people who wanted to unite Europe without appearing to do so, and those who wanted to give the appearance of working toward European unity without actually achieving it. And when Charles de Gaulle came to power in France last June with his mystical ideas of national grandeur, doomsayers were quick to compose their epitaphs on European unity...
...fact, De Gaulle has forced a change in the philosophy of the Common Market: he is adamantly opposed to giving supranational power to any European organization, economic or political. But his government has scrupulously carried out all its Common Market Treaty obligations, and his ministers insist that they are not "anti-European," but in favor of something called "cooperative unity" the hammering out of common European policies in negotiations between fully sovereign governments...
...cooperative unity shows no sign of holding back either the Common Market or its sister organization, Euratom. Last week Euratom formally indicated its intention to build six nuclear reactors designed to provide the Six with 1,000,000 additional kilowatts of electricity by 1963. And in the spanking new Common Market headquarters on Brussels' aptly named Avenue de la Joyeuse Entree, Walter Hallstein, the German law professor who presides over the Common Market executive, could point to solid progress. Already the Common Market's European Investment Bank (capital: $1 billion) had made its first loans. Others of Hallstein...
Buying a Hat. Attracted by such fancy pickings, an army of more than 20,000 full-time and part-time mutual fund salesmen, ranging from schoolteachers to bartenders, are selling fund shares. Many of them know no more than their customers about the market, depend on a fast spiel and reams of charts to do their selling. Yet a good part-time salesman can make $10,000 or $15,000 a year in commissions, full-time salesmen up to $25,000. Says Miss Irma Bender, a top fund salesman for Cleveland's Joseph, Mellen & Miller: "I tell prospects that...