Word: marketing
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Dates: during 1950-1959
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...National Farmers Union there are 300,000 laboring peasant families. Every day they are forced to struggle to the death with large farmers who are lowering prices on the market...
...physical commitment of the College to an expansion policy has not been reflected in adequate planning for the future. There is no visible policy of open-market purchase for all free land (one of the reasons for the incredibly expensive venture into acquiring the MTA yards), there has been little recognition until the last few years that "good-will" gestures to the rest of the Cambridge community might be as important to the College as any physical bargaining. Few but the professional planners have recognized the implications of the College's existence in a metropolitan community...
...Limit. The packaged pool is the fastest-growing part of the market. Rudd's National Pool Equipment Co. of Florence, Ala. is specializing in precast, prestressed concrete-pool packages, complete with diving board and vacuum cleaner, delivered via truck to any backyard in the land for as little as $2,000. From International Swimming Pool Corp. (1958 sales: $12 million) this year has come a line of pools built above ground. Priced from $2,995 to $4,995, the pools consist of a thin, vinyl plastic sheet stretched over a plywood-and-steel frame that is supported...
...developments, such as more rigid plastics and aluminum resistant to chlorine, come on the market, the wave of pool construction is expected to rise rapidly. Says Robert M. Hoffman, publisher of Swimming Pool Age: "In five to ten years pool prices will be reduced to between $1,000 and $1,500, and there will be no limit to who will...
Spray-On Starch. An air-spray starch that needs no boiling and eliminates clothes-dipping was put on the market by General Aerosols, Inc. of Shelton, Conn. The starch can be applied to wet or dry laundry or to spot-starch outsides of collars. Price per 8-oz. container...