Word: marketing
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Dates: during 1950-1959
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...shareholders approved a one-for-one split on top of a one-for-four distribution-raising Peter's total to ten shares. By week's end, as General Development's old stock bounded back to 55⅛, Peter's original investment of $153.50 had a market value of $220.50. Wrote Peter in a school theme: "I worked hard and made a small fortune. Now I have invested the money, and I am going to relax and make a big fortune...
Besides wages, there are other explanations for the loss of the U.S. competitive edge. Some U.S. exporters fail to study the foreign market, use it only as a dumping ground for surplus that they cannot sell to the U.S. For example, Germany dominates the radio-set market in Ecuador because her makers produce a compact, high-quality, inexpensive multiple-short-wave set; it sells well in a country where much of the listening is to foreign stations. Comparably priced U.S.-made sets bring in only nearby stations, have only a limited market. U.S. businessmen find it hard to obtain Government...
...Lear, his company's growth is only the beginning. He thinks that a whole new market is opening up in the fast-growing field of private flying, predicts that it will expand fourfold by 1965, is spending $1,200,000 a year on new-product research. To make the crowded air safer, the CAB last year drafted a proposed order directing planes intending to fly in all weather to install airline-quality equipment by 1961. The order roused such protests on grounds of expense that it was withdrawn. Lear is confident that a similar order will eventually be issued...
Looking for More. Lear also would like to crack the market for instruments used on the big airliners. His autopilot, other instruments and fuel pumps are used on the Air Force's KC-135 tanker-transport (the military version of the Boeing 707); Lear instruments are also used on the French Sud Aviation Caravelle jet airliners, but so far major U.S. commercial lines have hesitated to buy. Their reasons are that Lear's record for quality control, service and stocking spare parts has fallen short of the ingenuity of his inventions. Said one major airline executive last week...
...dividend was declared, the third such quarterly dividend in a row. Last week Bill Lear was looking for more. He got ready to fly to Japan to line up Japanese engineering and manufacturing talent for production of a new private plane to cash in on the world market for private flying...