Word: marketing
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Dates: during 1950-1959
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...present heir fairly apparent is a great advocate of free enterprise within certain limits set by the state, such as anti-cartel policy. He popularized his Social-Market Economy, a synthesis of welfare coverage and a high degree of freedom for German businesses. Erhard's stocky form and cigar seem almost symbolic of the sucess which rewarded West German reconstruction efforts...
...Notion of Sin, by Robert McLaughlin. A coterie of non-blue chip sophisticates examined by a market analyst who knows both their prices and their values...
...Silver Cloud convertible ($19,350); there was a 150-m.p.h. Aston Martin sports sedan ($9,870), a new French Facel-Vega sedan ($12,800), and a handsome roadster ($10,500) from Germany's B.M.W. But the real news this year was the continuing growth of the small-car market, and the automakers' pitch to the family that would rather spend its money on two modest cars than one superchariot...
...sell for less than $3,000. For $4,000 (about the price of a Ford Thunderbird), the auto buyer can have anything but a few top models. Everybody is getting into the merchandising act, moving up, down, and all around to tap a foreign-car import market that is expected to top 500,000 units this year. Even England's staid old Daimler, best known for the limousines it builds for Britain's royal family, introduced a car specially designed for the U.S. market: a sleek, two-seater Daimler Dart sports car with speeds up to 123 m.p.h...
...firm's first "glamour" underwriting came in 1952, when Venture Capitalist Laurance Rockefeller chose it to help market the stock of his Marquardt Aircraft. Another opportunity came when Unterberg, Towbin became interested in American Research & Development Corp., a venture capital firm that had invested in a number of exciting looking companies but was having trouble getting market recognition. The partners decided to help by making a market for the stocks, acquired an inventory of shares to trade. Because there was a public market in their securities, companies such as Air borne Instruments, Machlett Laboratories and Midwestern Instruments found that...