Word: marketing
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Dates: during 1950-1959
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...Stock-market shares had fallen 4 to 10 points on the news that the architect of Germany's economic miracle, and his party's most effective campaigner after Adenauer, might be lost in a largely honorific five-year job. Of the 271 Christian Democrats in Parliament, more than 120 signed petitions urging Erhard to stay at the Economics Ministry, and 46 of the dissenters warned that they would vote against Erhard at the July 1 secret ballot, ensuring his defeat for President...
...county-sized Grand Duchy of Luxembourg (pop. 315,000; area, 1,000 sq. mi.) is the smallest member of NATO, of the European Common Market and of the United Nations. But in some matters, little Luxembourg looms big. It is the tenth largest steel-producing country in the world; its citizens are the most prosperous in Europe, and so fond of its own frothy beer and heavy dumplings that the Germans market corsets in Luxembourg that are outsized even by German standards. And, according to a U.N. report, Luxembourg's drivers have the highest automobile accident rate...
...glut is giving the six-nation European Coal and Steel Community the severest test of its six-year history. Eliminating frontiers and the barriers that go with them, the Community had progressed smoothly on a rising market. But coal's current slump provides a painful reminder that although barriers may technically be gone, barrier mentality is far from dead. The pressures of economic self-interest have begun to resist the supranational powers originally granted by treaty to the Community's nine-man High Authority...
Last week Phillips Academy at Andover, Mass., one of the oldest and richest prep schools in the U.S. (market value of its endowment: $28 million), announced an ambitious plan for getting on with its business. The school needs $6,060,000, said West Point-educated Headmaster John M. Kemper, and of that amount some $1,000,000 has already been pledged. Biggest project in view is the construction of five dormitories for $2,620,000. Other goals: $1,150,000 for a science building and $850,000 for a creative arts center. Perhaps the most important objective...
...earlier, Federal Reserve Board Member M. S. Szymczak told a Washington audience that the Fed might have followed a tougher money policy were it not for the 4,700,000 U.S. workers still unemployed. His remark was interpreted to rule out any quick discount hike, and the bond market spurted up on the strength of it; after the announcement, the market slipped back again...