Word: marketing
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Dates: during 1950-1959
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...work was commercially valueless; the seed was too expensive. Not till 1935, after further discoveries by U.S. Department of Agriculture Researcher Donald Jones and commercial seedsmen, such as Henry A. Wallace, onetime (1933-40) U.S. Secretary of Agriculture, could commercial seed companies put hybrid corn on the market...
Amiable Conceit. Not many years ago, most chickens sold in markets were either worn-out hens, roosters, or scrawny cockerels. Now most market chickens are grown only for eating, the result of a genetics race between supermarkets and specialty stores to provide the best eating bird. The meat-type chicken is never referred to by the industry simply as a chicken. It is too much of an all-purpose bird. With its plump breast and slim shanks, at less than a pound, it can be sold as a squab. At a pound it is widely sold as a Rock Cornish...
...roosters a year; and Henry Saglio, 47, who raises 15 million hens at Arbor Acres, his farm near Glastonbury, Conn. They sell the chickens to the hatchery men, who use them to breed the chicks, which in turn are sold to the broiler men to raise for the market. Of the nearly 2 billion chickens that are turned out for eating every year, Vantress' roosters sire 75%; Saglio's hens mother about 50% of the total...
...goal: to get a bird that will eat the least amount of feed, grow the fastest, dress out to a completely standard bird with a minimum of waste. Thanks chiefly to this breeding, in 20 years the time and feed needed to raise a 3-lb. chicken for market have dropped from 14 weeks and 12 Ibs. of feed to 8½weeks and 6|¾ Ibs. The five-year goal: a 3-lb. chicken in six weeks...
When the birds reach market weight, Jewell sends a truck to get them-and to deliver more baby birds. At his processing plant in Gainesville it takes only 60 minutes to bleed, scald, pluck and eviscerate, separate the birds into parts. Once separated into bins, the parts are put back together, without regard to which bird they came from originally, to make a package of standard weight. He processes 50,000 birds a day, has his own trucks distributing them all over the South and the Midwest, and as far as San Francisco, from where many are shipped frozen...