Word: marketing
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Dates: during 1960-1969
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...dirty white sweater, told the more convincing story, and the fedayeen council granted the glory to El Fatah. Arriving back at Arafat's headquarters in suburban Amman, he related that he wore a stolen Israeli policeman's uniform, drove a small, British-built delivery van to .the market, and parked it while armed terrorists covered him from nearby hiding spots. The van was loaded with 300 Ibs. of TNT, 30 Ibs. of gelignite and several cases of scrap metal to serve as shrapnel, all topped by beer bottles filled with a mixture of oil and gasoline...
Remember those stories last month about Hans Kiesel, the lucky West German businessman who bought a grimy oil of a couple of nudes at the flea market in Paris for $40, only to discover a long-lost Monet hidden beneath it? The find was fully restored and authenticated by experts at the respected Herzog Anton Ulrich-Museum in Braunschweig. One of the great impressionist's Gare St. Lazare paintings, it was dated 1877 and worth possibly $1,000,000. Well, last week Kiesel gleefully announced that it was all a rib. An artist friend had first removed the original...
...surpass the all-time peak of 9,300,000 set in 1965. Purists may note that this year's total will include about a million imports, way up from 600,000 in 1965, but that scarcely diminishes the cheer at the Detroit Athletic Club. All the automakers are marketing more than last year, when a strike at Ford stalled production, and sales amounted to 8,300,000. Ford has won a 27% share of this year's bigger market, a gain of 2.8 percentage points, mostly at the expense of General Motors, whose share is 51.8%, down three...
What They Bought. The '69 model buyers tend to go to extremes in their choices. Luxury cars and economy compacts are both selling well, proving Detroit's contention that there are two ways for the market to grow. The fastest-rising car is Pontiac's Grand Prix, which has an electric rear-window defroster and the longest hood in the industry and retails for $3,777 without extras. Pontiac sold 24,874 of them in October and November, more than during all of the 1968 model year...
Other ventures are more down to earth. Pillsbury has gone into the broiler field (cutup chickens), and has begun to market dehydrated cake mixes. Unlike the conventional powdered mixes, they contain all the necessary ingredients thoroughly mixed into a "batter," and the lovin' housewife has only to add water and eggs. Last year the company acquired the nationally franchised chain of Burger King diners. That move capitalized on a number of trends: the nation's increasing mobility and affluence, the fast growth of roadside restaurants and the rapid expansion of franchising. Pillsbury estimates that Americans spend $22 billion...