Word: marketing
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Dates: during 1960-1969
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...payments surpluses regularly and has been regularly forced to sell marks to maintain the parity of four marks to the dollar. The mark is certainly under-valued, out the Kiesinger government is understandably reluctant to revalue upwards. To do so would make German goods more expensive on the world market and undercut the prosperity West Germans have been enjoying for the past two years--and it would do so just before an election...
...Radcliffe alumnae is at least half-right in its approach. Half of the $30 million will go to bolster the college's endowment, and the income from that half will help Radcliffe absorb part of the rising cost of educating its students without pricing itself into a millionaires-only market. The composition of Radcliffe's student body--who come from families with a median income of $30,000 and an average income of $60,000--suggests the urgency of building the endowment and boosting scholarship funds to keep the college from becoming more elitist than...
...petroleum and electricity as primary energy sources for many industries, King Coal has moved cautiously. The miners and their natural ombudsmen, their union leaders and politicians, were and are scared to speak out in favor of compulsory reforms that might force coal prices up and out of the market-and cost the men virtually the only secure employment in job-scarce Appalachia, where most of the mines are located...
Swift's depressing balance sheet is a direct result of deep cuts into the market made by streamlined and strategically located smaller packers, which now number 4,000. As in steel and some other basic industries, the moderately sized companies have proved to be nimbler and more imaginative than some of the hidebound old giants. Medium-sized outfits like Iowa Beef Packers, Inc.-which was listed by FORTUNE among the top ten companies for return on invested capital in 1967-have built their slaughterhouses and packing facilities close to livestock farms. Frequently offering faster deliveries than the larger firms...
...units), ahead of Dodge (141,000), Kaiser Jeep (116,000), CMC (114,000), White Truck (24,000), Mack (16,000) and FWD (1,200). These nine manufacturers accounted for almost all of the 1,500,000 trucks sold in the U.S. last year, dividing a $3.6 billion market among themselves...