Word: marketing
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Dates: during 1960-1969
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Doan was disarmingly honest, as were all the public relations men, scientists, and minor officials we met in our frenzied one-day tour of Dow's Midland, Mich., facility. They all talked about making money through the market system, and they all believed that society would benefit from their efforts if only they concentrated on making money...
Sneed said that "life insurance companies (like N.E. Mutual) are banking here because it's good business. They may find a new market for their service, and by establishing positive relations with Unity's presence in Roxbury has forced large white banks to entertain propositions from black businesses that they never
Master's Voice. RCA continues to display the technological prowess that characterized its earlier years. The company dominates the color-TV market, largely because of a $150 million investment back in the 1950s in a color system that has since been adopted throughout the U.S. An equally ambitious venture in the computer field, notably the company's Spectra 70 series, looks like a winner after a shaky start. NBC meanwhile, goes on setting one new sales record after another-even though it still ranks slightly behind CBS in the TV viewer ratings...
Still, the labor market is so tight that inflation is a constant danger. Eying next year's elections, some left-wing groups are already pushing for a general 10% wage increase. Even so, the country displays a confidence that borders on cockiness. This month Sharef declared a 15% cut in tariffs, except for autos, and he has scheduled further reductions for January. By rather boldly opening its borders, Israel expects to fight inflation at home and at the same time test its industry against international competition...
...scene is the "recent future" in Bonn, a time of Britain's critical attempt to negotiate her way into the Common Market. Leo Harting, a minor official in the British embassy, has disappeared with secret files that could ruin the negotiations. Alan Turner, a counterespionage agent reminiscent of the half-burnt-out, seedy Alec Leamas of The Spy Who Came In from the Cold, has been sent from London to find Harting and recapture the missing documents. So far, a familiar situation. But Turner's main antagonists are not foreign spies; they are the British embassy officials themselves...