Word: marketing
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Dates: during 1960-1969
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Intransigent Right. Both men had at least some compelling reasons to try to reach agreement. The economic sanctions, for example, threaten Rhodesia with permanent loss of the British tobacco market. Yet far from softening Rhodesia's stand, as Wilson hoped, the sanctions have only helped create a more intransigent opposition on Smith's right. When Smith emerged victorious over Rhodesia's extreme rightists in a by-election this summer, Wilson evidently decided that he might never have a better chance for compromise...
...Wilson, personnel manager, however, states, "The Coop has actively recruited through the Action for Boston Community Development, the largest agency in greater Boston working in the poverty field. The Coop's advertising has been concentrated in Cambridge and the surrounding communities because this is our prime recruiting and market area. All of our Help Wanted ads include the statement: 'An equal opportunity employer.'" The only way the Coop is legally allowed to count the number of its minority group employees is by a yearly head count. As of March 1968, the Coop had 604 employees, of which only...
Citroën's share of the French auto market has skidded to 21% since 1965, when it held a peak 31%. Profits have vanished, despite 1967 sales of 500,000 cars worth $896 million. Piling trouble upon trouble, Citroën last year bought Berliet trucks, which has earnings problems of its own, and began tooling up for a medium-size car, still three years off, in cooperation with Germany's NSU. Early this year, having also started work on a fast, Maserati-powered touring car, Citroën went to the government for $60 million. Bercot...
...ITALY is almost overrun with cars, but that has not stopped Fiat from selling more autos in Europe than anyone else ($1,300,000 last year). This year it stands to increase its share of the European market from 20% to 25% if Citroën comes into the fold. At home, sales have fallen off under competition from imports and from government-owned Alfa-Romeo. But Agnelli, Fiat's ardent pan-European, is more than making up for the decline with increased exports. Taking a tip from Detroit, he is bringing out several new models, including the fast...
...rating system does present one major question: Will the film moguls tamper with the artistic integrity of their product to avoid a classification that will shut out the under-16 market? Next year will tell. At least the producer will have the option of appealing to a board headed by Motion Picture Association president Jack Valenti. Mr. Valenti's credentials for making moral judgements aren't bad; he left the Johnson Administration two and a half years...