Word: marketing
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Dates: during 1960-1969
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Philip Morris discovered women smokers now account for 42% of a market that last year consumed 527.8 billion cigarettes. And the "swinging woman of the '60s," to whom the company is pitching its Slims, apparently likes the idea of a cigarette of her own. Test-marketed in the San Francisco Bay area, the new brand rapidly gathered 1½% of all sales; additional cartons had to be shipped in by air. Since 1% is considered a good share of the market for any brand, Philip Morris decided to skip the two more months of planned testing and go with...
Only two stores still stock the grapes in the Square--Sage Market and the Brattle Florist...
YPSL cancelled pickets at a third store--the Broadway Market--after general manager David Lichter denied that he had broken a previous agreement signed over two months...
...Young People's Socialist League scored a major success in its picketing of grape sellers in the Harvard Square area yesterday. Superior Market and Nini's Corner both consented late yesterday to sign agreements promising not to buy California grapes until the strike has ended...
Farnum Pollard, general manager of the Sage Market, said that he is still "neutral" about the strike and will consider the YPSL demands today when he meets with Kelman...