Word: marketing
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Dates: during 1960-1969
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...head of a California conglomerate. I expect a Western version of controlled optimism, with touches of anxiety around the edges. Company men out here are always mentioning "the rising tide of Pacific business," the giant market in Asia barely tapped?"1 out of 18 jobs in the state is linked to foreign trade," one executive says. And the domestic market promises even more. By 1975, personal income in California will have soared to $110 billion! But David Mahoney, young and relaxed at 46, turns out to be 180° from the kind of executives I know back East. He sits behind...
There is probably nothing to be done. Every day plans are being made to tear down Broadway theaters and replace them with parking lots and office buildings. Producers are going to the movies or the stock market or off-Broadway (where, oddly enough, ticket prices are now more or less at Broadway levels and the quick Broadway-style flop is becoming more and more common). A few years ago a producer had about a one-in-nine chance of coming up with a hit; now the odds are closer to twenty...
...methods. U.S. communities operate under at least 8,300 different building codes; the provisions often conflict, making it impossible to standardize such items as the type of wiring, piping and plumbing. This not only inhibits architects and engineers from developing cost-cutting innovations (for lack of a big enough market), but often prevents builders from reaping the economies of standardized plans and production. Few other big industrial countries permit such a senseless riot of diversity. Code uniformity has helped Western Europe to pass the U.S. in making use of new technology, including precast concrete panels and high-precision assembly systems...
...free as long as they do not threaten the superpower's safety, as Cuba threatened America's in 1962. Empires are built on fear, not greed; and if their fears are minimized, Berle asserts, their economic influence will fade into the larger reality of an autonomous world market system...
...course, were I feeling quixotic. I might simply have asked the policy-makers at the Ticket Office to take those lemons off the market. But I am not feeling quixotic...