Word: marketing
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Dates: during 1960-1969
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Warmth and Style. "It is the young," according to Furrier Jacques Kaplan, "who are making furs an up-front fashion. They do not want status, just warmth and style." With youth in mind, and to revive a market that dropped 40% in sales between 1947 and 1967, Kaplan branched out into inexpensive furs like mink paw, fitch and squirrel. When they caught on, he went farther still-this year into wildcat, Spanish bull and monkey...
This rise of 8.5%* is more than the 6.25% proposed by Economics Minister Karl Schiller last spring. It is also more than the 7.25% revaluation carried out by market forces in the four weeks since the mark was cut loose from its old peg. Schiller called the new rate "the golden mean-courageous but not foolhardy." It was clearly a compromise. Schiller wanted a change large enough to anticipate a continuing higher inflation rate outside Germany, but German industrialists argued for a lower figure. By making German exports more expensive and foreign countries' exports more competitive, the change should...
After the Government banned cyclamates, the diet-food industry last week began one of the fastest turnarounds in U.S. industrial history. Officers of firms in the $1 billion-a-vear diet market hustled to cut their ties with cyclamates, to find an acceptable substitute, and to redirect marketing efforts to preserve demand for their heavily promoted brands. From now on, many of the diet drinks will be sweetened by a sugar-saccharin compound that may contain 30 calories in eight ounces, compared with only one or two calories in a cyclamate drink and 105 in a cola sweetened with straight...
...Grable and the big-band sound, the Jeep is a memorable symbol of World War II. Its endurance today has nothing to do with nostalgia. The Jeep was first in the field of four-wheel drive, go-anywhere sports vehicles, and it now holds 35% of that rapidly growing market. Last year 60,000 Jeeps were sold, despite competition from Ford's Bronco, General Motors' Blazer and International Harvester's Scout. Jeep owners have their own clubs, and they hold an annual 1,000-mile crosscountry race in Mexico. The race is going...
...difficulty of finding reasonably priced housing has contributed to the feeling of frustration in the nation. The Nixon Administration recognizes that the housing problem is fanning popular discontent about inflation. Moreover, rising pressures in the housing market may well aggravate tension in the ghettos. Rent strikes, led by predominantly Negro tenant unions, have occurred recently in St. Louis, Los Angeles and other cities. The strikers demand better living conditions, lower rents-or both. In Milwaukee, 14 couples and their 70 children not long ago took up unauthorized residence in an abandoned Army disciplinary barracks. The squatters have dubbed the place...