Word: marketing
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Dates: during 1960-1969
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...Attila the Hun, one of the true visionaries of his day, wrested Central Europe from the Caspian to the Loire from the clutches of Teutonic tribes. Historians record that his unstinting effort laid the groundwork for what is known today as the Common Market...
Significantly, the court has not charged that the fake wine is harmful. "The aim of the adulterators is not extermination," said one Italian police officer wryly. "After all, they have to safeguard their market." Italians' confidence in their wine has been severely shaken; in some parts of Italy, beer has at least temporarily replaced wine on the dinner table...
...Noah presiding over an ark of candy-colored animals. Villagers labor for months to produce a panoramic Nativity scene for display during the Christmas season. Girard has assembled 200 Mexican figures which would originally have served as background in Nativity scenes, into one tableau. It portrays the busy market that thrives in any village on a fiesta day. To add a contemporary note, he even introduced camera-toting Yanquis into one Peruvian market-scene miniature...
Bubble-gum music is the latest confection created for the subteen market, which accounts for about one out of every four single records sold. These customers, who range from high school freshmen all the way down to third-graders, are the displaced persons of the rock revolution. Today's groups sing about such everyday teen-age concerns as war, alienation, racism and narcotics. But to quite a few subteens, especially the more sheltered ones, having a social conscience means worrying about getting home by 10 p.m., grass is just grass, sex is necking, and the byword...
...other groups and labels are cashing in on the same market, including the Cowsills on MGM (Indian Lake) and Manfred Mann on Mercury (My Name Is Jack). But Buddah and Bogart hold the original charter. "We are giving kids something to identify with that is clean, fresh and happy," Bogart says. "Let them worry about the world's problems when they get older...