Word: marketing
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Dates: during 1960-1969
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...Ortuno at the L.B.J. ranch and played host to ambassadors from 20 Latin countries at San Antonio's HemisFair, itself a symbol of inter-American solidarity. The Administration hoped that the little summit in San Salvador would serve the practical purpose of revitalizing the floundering Central American Common Market. The five isthmus Presidents will discuss ways of hurdling the barriers dividing them, and Johnson's presence, a tangible symbol of U.S. interest, might help them along...
WHETHER they are making automobiles, alligator bags or applesauce, modern businessmen rely heavily on economic forecasts to tell them what the state of the nation is going to be in coming months or years and how much of a market their product can expect. With more and more statistics available and better tools to do the work, economists who make such estimates should be getting better at their science. Surprisingly, however, many U.S. planners in industry as well as Government are guilty of underestimating the basic strength of the economy and the demands that it makes on the future...
...Color-television manufacturers so underestimated their market-figuring that it would build as slowly as black and white television did-that they were unable to keep up with sales. Now one bottleneck has been solved with increased production of picture tubes and another by stepping up the output of cabinets. But if anything goes wrong with the set, the owner will soon discover that there is a drastic shortage of people...
...Thus it was no wonder that the security at Du Font's Chattanooga, Tenn., pilot plant took on Pentagon proportions. To the trade, it was known simply as "Fiber Y." Even at the press preview, Du Pont took no chances of leaking the process before it hits the market at year's end. Six models wearing Qiana garments were escorted by armed guards to prevent any overanxious competitor from the common practice of snipping a sample swatch...
Indeed, about the only grey area in an otherwise cheery outlook is foreign competition, which continues to cut into Detroit's market. The Big Four have not retaliated with minimodels of their own, but plans are on the drawing boards. Meanwhile, the invaders-led by Volkswagen, Opel and Toyota-are expected to sell 900,000 cars this year, up 119,500 from...