Word: marketing
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...industry experts calculate that half of the U.S. TV homes will be wired in by 1972 and 90% by 1980. One reason for the growth-apart from the ghost-free studio-quality reception of what may eventually total 30 VHP and UHF channels-is that CATV in some markets offers its own programming on unused channels. Typical example: a cable firm might display a clock for an instant time check on one channel, and carry running weather forecasts, news and stock market reports on others. In Athens, Tenn., CATV covers local city and county council meetings and high school sports...
...saxophones and gyrating singers in lamé costumes. Popularized and commercialized as it was, it still retained the fundamental quality of the blues. Such was the force of R & B, in fact, that white singers of the 1950s quickly saw the potential for lifting it out of the limited Negro market and filtering it into the far more lucrative pop field. Much, if not most of what the white public knew as rock 'n' roll during this period consisted of proxy performances of Negro R & B music by people like Elvis Presley and Bill Haley. The success of the white performers...
Chitlin Circuit. It was not long before the soul sound began to move directly into the white market of pop music, and its purveyors started outstripping their white imitators. Charles was the first to reach a mass white public, starting as far back as 1955 with his hit record, I Got a Woman. In more recent years, a string of others have come along behind him. Lou Rawls, for example, is a former gospel trouper who spices his blues songs with reminiscences of his boyhood in Chicago's South Side slums. He used to work only in the Negro nightclub...
Badge of Identity. By all the commercial yardsticks used in the trade, soul has arrived?and it has arrived in the hit parade as well as the "race market," in the suburbs as well as the ghettos, in the Midwestern campuses as well as Harlem's Apollo Theater...
Instinctively Wary. Ahmanson's growth was as phenomenal as that of Southern California itself. The Omaha-born son of the owner of a small insurance company, Ahmanson had built a $20,000 stake in the stock market by age 18, moved west to sell fire insurance, took to buying up foreclosed property during the Depression when, as he recalled, the "worse things got, the better they were for me." And when things got better for Ahmanson, they were fantastic. Deep in both S & Ls and real estate when the California building boom hit in the 1950s, Ahmanson profited from...