Word: marketing
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Dates: during 1960-1969
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Instead, the paper ran a more effective sort of ad. Housewives Market announced a week-long special sale of many staple goods, plus free balloons for the kiddies and free orchids for the ladies. Despite the entreaties of the pickets, both Negroes and whites streamed into the market last week and business was almost back to normal. Militants muttered that Oakland was in for more trouble. But for the time being at least, William Knowland had won his battle...
...attempt to use threats and brute force to demand compliance with the views of an articulate and aggressive minority. This was a process used by both the Nazis and the Communists in destroying free institutions abroad." Knowland then urged the "average citizen" (meaning white) to patronize the boycotted market. "This is where we stand," concluded the editorial. "Where do you stand...
...Tribune's advice, many whites stood in line at the market. And Knowland continued to encourage them. News stories appeared regularly on Page 1 giving store hours. Knowland also ran a full-page ad showing a gloved hand gripping a revolver surrounded by inky darkness. "Think it over carefully," said the caption, "because some time soon you may have to decide whether you want to run a business with a gun to your head or close up shop." The ad announced a campaign for "Citizens Pledged Against Coercion" and urged readers to sign up. With similar ads running daily...
...industry is particularly concerned about inroads made by foreign steelmakers, which have increased their share of the U.S. market from 12.5% last year to an anticipated 15% in 1968. One advantage for foreign companies, particularly Japanese, is lower labor costs. In the early 1950s, U.S. steel companies paid $2 an hour more in wages and fringe benefits than their Japanese counterparts. Today, with the average steelworker receiving wages and benefits totaling $4.93 an hour, the gap has grown to about...
Over the past few months, the investment community has been gripped by a new-issue fever rivaling that of 1961-62. Through the end of May, 156 U.S. companies put their stock on the over-the-counter market for the first time, nearly triple the number that went public during the first five months of last year. By the end of last week, about a third of those new issues had doubled in market value...