Word: marketing
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Dates: during 1960-1969
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...unmistakable. It is not the McCarthy-i??, whipping up a petit bourgeois storm of xenophobia by means of innuendo and aspersion. The intimations and half-truths are there, to be sure. But the mood and the mode-the slickness and the manipulation-belong to Madison Avenue. Creating a market that does not exist, pushing a luxury product like revolution fabricated out of cheap verbal plastic: that is Hyland's bag. I for one was disappointed. The issue should have been on glossy paper, and the photos in color...
...growth in the market value itself, however, was the slowest in recent years. The market value increased by $113.8 during fiscal 1968, but only $6.2 billion (to $1158 million) in fiscal...
This represented a 4.2 per cent return on the market value of its general investments-0.2 per cent higher than last year's rate of return and the highest rate in 25 years, according to Bennett...
...Pont, finding one name can tie up the talents of a team of marketers, lawyers, advertising men and psychologists. They comb the computer lists, eliminating those words that are difficult to pronounce, look bad in print or are too similar to existing trademarks. The leftovers are tested for general appeal and memorability. With so many names floating about, no marketing man can be sure of avoiding a conflict. General Foods recently started test-marketing a snack product called Pringle's Pop Chips only to discover that Procter & Gamble was simultaneously testing Pringle's Newfangled Potato Chips. Even greater...
Pennsylvania. $6. A dry study of how the private sector in Britain helped shape foreign policy between 1957 and 1967, particularly Britain's assaults on the European Common Market...