Word: marketing
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Dates: during 1960-1969
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...there hadn't been much of a market for that sort of thing around Harvard lately, and you knew that there was no way you'd find it at Princeton, Yale, or Dartmouth...
Britain's minister of agriculture asked the U.S. for a report on its tests on cyclamates. This action followed an announcement Friday by U.S. Secretary of Health, Education, and Welfare Robert H. Finch that all cyclamates must be removed from the U.SC. market by the end of this year...
...Well, when Warner-Lambert decided to go into this product they had researched the market very carefully. A company of that scope doesn't embark on a major advertising expenditure without having gone out into the field and found out that women were concerned about this and wanted something for it. I mean the concern, the market projections were so strong...
...through research," said Miss Prag vaguely. "I really don't know. I only get the results of it. But they don't decide, Oh, here's a spot we haven't tackled yet. Let's make something and then go and scare everyone into it. They had researched the market and they had found out there were many, many women with this .... I tell you frankly I don't identify with the concern." Miss Prag began to laugh. "I don't mean as far as I'm concerned ... But then I don't have hairy arms either...
...just saw the new issue of Cosmopolitan. For those of us who still don't feel clean enough, there is a new product on the market-a mod douche. Called "Cupid's Quiver," these "pre-measured sachets of liquid concentrate" come in four flavors: Orange Blossom, Raspherry, Jasmine and Champagne. "Relax," the ad commands. "And enjoy the revolution...