Word: marketing
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
Although "Bidette Deodorant Mist" has been on the market only since February, Youngs Drugs has been making "Bidette Towelettes," washups for the vaginal area, since 1962. They were the first company to make a cloth Towelette, and Mr. Clark is loyal to the original product...
There seems to be a receptivity for the spray that wasn't there for the towelette. The towelettes required a lot of education work before women accepted them, because at that time there was nothing of that sort on the market.... It's taken a lot of educational time to have women find out that it really is a much-needed product.... The woman seems to accept the idea of masking much quicker than the towelette which both cleanses and deodorizes.... Women who are on the towelette recognize that they want the complete cleansing, therefore won't settle just...
...made a dent, but there's a long way to go." (Later, Mr. Clark said, all innocence, "In my opinion the surface of this market has not even been scratched...
...military presence recedes. The Soviet drive also stems from Leonid Brezhnev's call last June for a new Asian security arrangement aimed against the Chinese, and from Russia's pressing need to overcome a serious trade deficit with some Southeast Asian countries. Trouble is, the Southeast Asian market is highly competitive and tough to crack-and Moscow is accustomed to government-to-government deals. When forced to compete on the open market, Ivan can be a terrible salesman...
...stake is a $900 million industry, mostly made up of small companies that market their products locally. Institute members are obviously afraid that the new dehydrated potato snacks could nibble into potato-chip markets and drive some of the small chip companies out of business. Dallas-based Frito-Lay, which claims to be the biggest chip maker in the U.S. and uses Comic Buddy Hackett to munch chips on TV commercials, sides with the institute. But Frito-Lay is hedging its bet by test-marketing Munchos, a potato snack that it carefully labels "potato crisps." Francis X. Rice, president...