Word: marketing
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Dates: during 1960-1969
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Immediately, critics from both parties castigated as unfeeling the official assertion that 4% unemployment is acceptable. The stock market dropped again after Kennedy's statement about controls. Once more Nixon issued disclaimers and, a day later, so did Kennedy...
...sure of success that a pilot was never shot. All Namath did was an eight-minute presentation film, trading unrehearsed gags with the program's second banana, Writer Dick Schaap (TIME, Sept. 19). Executive Producer Larry Spangler claims that within 24 hours after putting the show on the market, he had signed up sponsor Bristol-Myers and peddled a 15-week package to 38 U.S. TV stations. Seven have been added since; a non-network syndication show has rarely, if ever, caught on so fast...
...prestige, began to be revealed the moment that he was appointed. Last December, Kennedy said that he wanted "to keep every option open," including the option of asking for an increase in the price of gold-and that set off a new flurry of gold speculation on the London market. In June and again in July, he said that the Administration might be forced to consider putting controls on wages and prices. President Nixon issued firm denials, but Kennedy's remarks shook business and caused sharp dregs in the stock market...
...subtleties of U.S. antitrust policy were largely lost on the cartel-minded Europeans, who are used to far less severe trustbusting, if any at all. Die Welt of Hamburg voiced suspicion that the U.S. market is a closed shop to Europe. In Britain, which has never refused a U.S. oil company's application to enter its markets, the reaction was especially bitter. Some members of Parliament hinted at retaliation against U.S. business in Britain. Foreign Secretary Michael Stewart protested to Secretary of State William Rogers...
...British view, a merger between BP and Sohio is as logical a combination as prosciutto and melon. The North Slope strike and the Sinclair acquisition, says BP Chairman Eric Drake, left BP "with an oilfield at one end of the country, a market at the other, and Sohio in the middle." Sohio, which has some 3,500 gas stations in the Midwest, is renowned for its refining and marketing organization, but it has not had access to enough crude oil to permit expansion. So the companies .agreed to have Sohio take over BP's U.S. marketing, with BP supplying...