Word: marketing
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Dates: during 1960-1969
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Frankly designed for the three out of four golfers who never quite manage to break 100 for 18 holes, the solid balls have already captured 10% of a market that this year will sell 9,600,000 dozen balls for $61 million...
...administrators of the Government's federally insured student-loan program can already see the bad news reflected in a spurt of new loan applications. The added crunch comes at a time when tight money and the failure by Congress to adjust the loan program to the current money market threaten thousands of college and university students...
...ideal container for prodigal America is the edible ice cream cone. In this vein, there is now much talk about "bio-degradable" bottles and cans. But a container that would quickly dissolve when discarded or immersed in water has yet to hit the market. A Swedish firm, Rigello Pak A.B., claims preliminary success with a cardboard-encased, polyvinyl container that is being tested with beer. The company plans full production early next year. The Rigello bottle, though, does not actually dissolve. According to its makers, it can be crumpled easily for tidy discarding and eventually rots...
...past, a collector who wished to give his Rembrandt to the Metropolitan could claim its current market value as a tax deduction. Unless the new law is amended before its passage by the Senate, the collector will have the dubious alternatives of a) deducting a work's original cost-rather a wrench if he had the wit to buy it 20 years ago -or b) claiming its current value and paying capital gains tax on the difference between that and its initial cost. Neither alternative is apt to encourage the philanthropic spirit. "Countless treasures that come to us under...
...because some donors in the recent past have claimed exaggerated values for run-of-the-mill works. The museum men point out that such abuses have been sharply curtailed since the Internal Revenue Service established an advisory panel of experts 1½ years ago to help assess the fair market value of donated art. In 1968, the panel reviewed 500 donations and disallowed 25% of their claimed $20 million value. So far, not one donor has officially challenged their decisions...