Word: marketing
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Dates: during 1960-1969
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...Nixon's welfare program. The ideas are largely progressive, but it will be essential for all of us to see what follow-through there is. In the anti-inflation fight, the Administration hasn't come up with the necessary weapons. The Nixon policy of letting the market forces work their own will is tepid, tired, timid and ineffective. It's going to be a tough time this fall and next year in labor contract negotiations. And not a single move has been made which has been particularly helpful to the cities...
Edseleers believe that their cars were the victims of poor timing-they appeared on the market along with a recession-and feel that someday the auto will be rightfully recognized as a great car. Meanwhile, the new interest in the car is pushing its price up, with offers as high as $1,000 for a '59 convertible. A '58 Edsel that sold for $120 two years ago recently brought its owner $600. That is a sure sign of a car's elevation in status from industrial miscarriage to stylish antique...
...successor to Charles de Gaulle has altered the grand designs of the Fifth Republic. In contrast to the general's no to British entry into the Common Market, Georges Pompidou seemed prepared to say yes under the right conditions. In place of De Gaulle's insistence on grandeur, Pompidou sought to give the impression that he was only an average Frenchman. The style at the Elysée reflected the change...
...marathon five-hour opening speech, Ceauşescu reiterated his departures from Kremlin orthodoxy. A major point was economics. The Soviets wish to bring about a greater consolidation with Comecon, the Communist counterpart of the European Common Market. But Ceauşescu wants to widen trade relations and draw on the West's technical and financial strength. Declared the Rumanian leader: "The intensification of economic collaboration must allow the ever stronger development of each national economy. It must be based on respect for the independence and sovereignty of each socialist state...
...long ago, the demands would have been unrealistic. Now they are most often met because there is a seller's market for skills; the low birth rate during the Depression has created a shortage of men between 30 and 40 years old. Companies are forced to promote younger and younger men to fill the ranks of middle managers. In addition, the tremendous changes in technology have put a premium on up-to-date education, and that also favors young...