Word: marketing
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Dates: during 1960-1969
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...issue of Britain's entry into the European Economic Community, Pompidou assured his audience that France did not consider the Common Market a "convent" requiring "a series of vows to be pronounced." At the same time, the "European notion" must have a firm basis, and enlargement of the EEC involves real difficulties, some of which "have been hidden behind what has been called the French veto," Pompidou said. At present, the EEC was nothing more than "a customs union on the one hand and, on the other, an agricultural community quite difficult to operate." The needs for more integrated...
Even though President Nixon quickly made clear that he abhors controls and none are on the way, Kennedy's casual remark accelerated the stock market's decline. The Dow Jones industrial average fell 34 points during the week. It closed at 852, even lower than it was at the end of 1965, and down 12% from the year's high of 969. The slide wiped out $60 billion worth of equity. Some indexes of speculative stocks have plummeted as much...
...hedge funds have been hard hit. Some money is being shifted out of stocks into bonds. People who buy stocks on margin have to pay 11% interest, but those who buy bonds collect as much as 8% interest-a rewarding spread. Though analysts tirelessly repeat that the market is oversold, few see much chance for a strong rally until investors discern significant moves toward peace in Viet Nam or easier money at home...
Dolled Up. For the first time since 1935, Ford has overtaken Chevrolet in the light-truck market. But the margin is slim, and each manufacturer predicts sales of 700,000 trucks this year. Ford tops its line with the sporty Ranchero, while Chevrolet counters with the El Camino. A long list of options includes air conditioning, power steering, automatic transmission, wooden steering wheels, bucket seats and high-performance engines. The price of a dolled-up pickup can approach $5,000, and the cost of the piggyback camping unit that slides into the truck bed can add another...
...more spartan approach to motor camping is offered by some of the smaller companies, which together share about 9% of the recreational truck market. International Harvester and Kaiser Jeep sell rugged vehicles that can carry sleeping bags and campers into country so rough that it is beyond the reach of the trucks. In the future, this may become an important selling point because more accessible camping grounds are becoming as clotted as expressways on the Fourth of July...