Word: marketing
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Dates: during 1960-1969
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...more than a decade, Charles de Gaulle imperiously blocked Europe's search for unity. Under his repeated rebuffs, most notably of Britain's attempt to enter the Common Market in 1963, the ideal of unification withered almost to the point of oblivion. Last week a fresh voice spoke from Paris. It was that of Premier Jacques Chaban-Del-mas. Reflecting the new policy of President Georges Pompidou, Chaban-Del-mas declared: "We are ready to go as fast and as far in the quest of European unification as our partners." To prove France's change of heart...
Chaban's words spurred the revival of hope that was already rising across Europe. In one chancellery after another, old dossiers and old dreams were gingerly dusted off. Britain recalled its ambassadors to the six Common Market countries for an intensive two-day skull session in London to plot the strategy for a new British move to gain admission to the European Economic Community...
...atmosphere of scarcely concealed glee reigned at the Common Market's spacious new headquarters on Brussels' Avenue de la Joyeuse Entree. "Unity cannot be stopped any more," said Common Market President Jean Rey. He ordered his aides to draw up a schedule of the other items that must be settled before Britain's admission could be taken up anew. "Don't take a vacation during the Christmas season," Rey warned newsmen. Before year's end, he expects marathon sessions to wind up the Common Market's interim period of tariff adjustments, to sort...
Denmark, Ireland and Norway seek admission in addition to Britain. Meanwhile, Austria, Sweden and Switzerland all want various forms of associate membership. Should all go according to the most optimistic schedules, the Common Market could someday expand into a ten-nation economic entity whose industrial might. would far surpass that of the Soviet Union...
...hope they fall on their derrière." Giscard landed on his feet, and now promises to proceed more subtly than before in restoring "economic and financial equilibrium" with a balanced budget, an end to exchange controls, and a fixed rate of economic expansion. Internationally, he advocates Common Market membership for Britain and a European "pool" of gold, foreign exchange and International Monetary Fund credits...