Word: marketing
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Dates: during 1960-1969
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...article on inflation in the U.S. [June 20] will leave many Europeans puzzled. In view of the market prices you publish, which strike us as being generally much lower than those quoted in Western Europe for similar articles, the predicament of the cited middle-income families is difficult to understand. Our market basket is certainly much more expensive than the U.S. housewife's, but in Europe no $25,000-income family would think it had to do without its annual vacation or renewing its dining-room chairs, and an $8,600-income family would certainly not be looked upon...
...Coachella Valley and the Delano market center, Susan J. Diamond set out to get the growers' side of the dispute. Most of the' time, she could only interview the growers at night, after their 15-or 16-hour day, and she went away suspecting that tempers were short largely be cause the owners worked such killing ,hours. Curiously, no one ever offered her a grape...
...union does begin to win contracts with an increasing number of growers, a new difficulty could arise: How is the consumer to tell the difference between union and nonunion grapes? Boxes can be labeled easily, but not loose bunches of grapes in a market. The union claims that existing boycott machinery can be turned around to promote the produce of those who have signed; they could be marketed through the chain stores that have refused to handle the produce of struck growers. However, any such confusing procedure is bound to dilute the boycott's effectiveness...
...built be made available to low income families through either rent supplements or leasing to the Housing Auhtority. To make that possible, cost of building in the first place must be limited, since there are cost constraints in both subsidy programs. Builders of housing which will rent at full market levels must understand, while the City recognizes their right to produce middle-income or luxury housing and understands the desire of families with adequate incomes to live in Cambridge, that such housing must clearly have the lowest priority in terms of public funds, energy or involvement. This is not because...
First let us acknowledge that the fundamental problem is an inadequate supply of housing at a time when the demand is unusually high. But let's be precise about that. More luxury housing will not relieve the pressure on the low income housing market in Cambridge. The "Filter down" theory simply does not work here. More construction of subsidized low income housing will help and that is a public responsibility on which my staff is presently hard at work...