Word: marketing
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Dates: during 1960-1969
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Castle Square, weekend site of an outdoor market, will be lit up by arches of electric lights and adorned with bunches of wild purple heather and blue hydrangeas. Thirty sets of banners will festoon the town streets, and fresh paint is being splashed everywhere. As Decorator-in-Chief Lord Snowdon, Charles' uncle, airily put it: "I have designed the whole thing entirely for television." That brought an angry retort from Sir Anthony Wagner, Garter King of Arms and chief authority for the ceremony's heraldic details: "I don't regard myself as part of show business...
Bleeding in the Markets. Worried about tight money and the economy's future, investors continued to unload stocks last week. The Dow Jones industrial average declined another 19 points to 876. Since it reached the year's high of 969 in mid-May, the market has dropped like a stone...
...much farther can it decline? The long slide is one sign that inflationary psychology is finally being broken-or at least dented. Most analysts agree that the market is oversold. Mutual funds harbor some $4.6 billion-or nearly 9% of their assets-in cash and 30-to-90-day Treasury bills. Brokerage houses hold about $6 billion in uncommitted margin money. That potential purchasing power could provide a lift to the market, but investors are awaiting signs of a loosening of credit. The signs may be a long time coming. Last week Thomas O. Waage, vice president...
...last week the automakers had listed approximately 2,500,000 autos as potentially defective. Although recalls have begun, 52% of those cars-or one out of every ten on Japan's crowded roads-are still unrepaired. In the U.S., a market that they have only lately penetrated, Japanese companies have had to call back 163,700 autos since...
...largest users of Negro advertising are about 300 radio stations that spin soul music for predominantly black audiences. This market has created a need for specialists. Detroit's Carl Porter, a 28-year-old Wayne State graduate, has built up his Theme Productions by producing and selling radio commercials as we as distinctive, hard-rhythm station breaks. "We squeeze 50 tons of soul into six seconds," he says. Porter creates radio spots for Mustang Malt Liquor, Lanolin Plus Liquid, Mystery of Black Cosmetics and other products, and his billings are running at a rate of $450,000 this year...