Word: marketing
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Dates: during 1960-1969
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...Common Market. Rocky's first stop this time out was Colombia, where reports of unrest and rioting on his arrival tended to be exaggerated. In Bogota, Nixon's envoy was briefed by President Carlos Lleras Restrepo and others who pointed proudly to their country's success in economic diversification. That achievement is symbolized by the reduction of the proportion of coffee in Colombia's export total from 70% to less than 50%. Still, Rocky's hosts complained that quotas and other restrictions have kept some of their new exports out of U.S. markets. One proposal...
Perhaps the most hopeful news from Latin America last week had nothing to do with the U.S. visitors: the formation of a common market by the five Andean countries of Colombia, Ecuador, Peru, Bolivia and Chile. The five agreed to work toward the elimination of internal tariffs within an eleven-year period and the erection of a common external tariff. This Andean common market represents an improvement over the largely ineffective Latin American Free Trade Association, formed in 1960 by ten Latin American countries. In several respects, the Andean experiment is similar to the nine-year-old Central American Common...
...Danish Lutheran Church have not bothered to take a stand on the Thestrup bill, newspapers do not dwell on it in detail, and a majority of parliamentary parties have given it their backing. Newsstands in tourist areas are still festooned with pictures of every pose imaginable. But this export market does not impress Denmark's most active pornographer, Leo Madsen, who publishes the mass-circulation Weekend Sex magazine. Says he ruefully: "Business is not going to be good...
...Frommer, a former Manhattan attorney who writes the budget guidebook, Europe on $5 a Day. According to Frommer, Fielding writes "as though the only reason for going to Europe is to eat one grand meal after another. My people don't want to stay in hotels that have stock market tickers in the lobbies. They're people who want to test Europe?live on the Left Bank of Paris instead of the Right, eat in the same restaurants the local people eat in." Frommer's "people" are mainly travelers in the 30-and-under age bracket?currently nearly half...
...Ohio last fall, a two million dollar base bought Republican Senatorial candidate William Saxbe the campaign services of Market Opinion Research, MOR and Sexbe "saturated" the state, with the help of a party machine almost twenty years in power, and narrowly beat a liberal dove candidate named John Gilligan...