Word: marketing
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Dates: during 1960-1969
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Because they regard the city as an ideal mirror of U.S. tastes, dozens of companies use Denver to test-market new products. If the same holds true of racial attitudes, then a key election in Denver last week suggests that Americans oppose school integration (at least via bussing...
...about to let a freshly pardoned convict walk off with it. "When I hit town at sunup I heared it," says a taleteller. "Talk. Everywheres. A muttering meanness. In the Krogers and the A.&P. and up at Pickett's Store and at the farmers' market out First Street by the glass works. Mean whispering, stranger -grumbling mean...
...industries "where monopoly power is shared by a few very large firms." It proposed a "Concentrated Industries Act" that would apply when four or fewer firms controlled 70% of an industry with $500 million a year in sales. Each firm would be forced to reduce its share of the market to no more than 12%. The scheme would break up the Big Three automakers, as well as leaders in aluminum, computers and other fields...
...economy makes its power felt around the world, the U.S. is both cooperating and colliding with it. U.S. industrialists who suffer the sting of foreign competition-in textiles, steel, electronics-view Japan as the chief villain. On the other hand, many businessmen look yearningly toward Japan as an enormous market for American goods. Last week two significant developments took place that will strain relations in one area of business and possibly smooth them in another...
...better for Harvard to follow Yale's lead in this area. The treasurer of Yale is an employee named by the university. He makes investment decisions with the help of an investment firm established and half-owned by Yale. And the university's funds receive priority in the market over the firm's own funds...