Word: marketing
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Dates: during 1960-1969
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...trend of the 500 underscores the growing importance of "economies of scale." Size clearly offers the opportunity for more efficient use of equipment and greater market clout...
...units a year to U.S. housing starts, which are limping along at an annual rate of 1,500,000 and have been declining for three months. Named Operation Breakthrough, the plan calls for states and cities to pool their separate, federally subsidized projects into large-scale "mass markets." The Secretary hopes to attract giant corporations into housing construction and to wring economies from volume production. Localities would have to remove building codes, zoning and other barriers that fragment today's housing market, inhibit innovations and raise prices...
Nordek will introduce a third grouping into the European economic picture. With a population of 21 million and a combined gross national product of $50 billion, the four countries already constitute the European Common Market's second largest customer after the U.S. Under Nordek, they will remain in the seven-member European Free Trade Association,* through which four-fifths of intra-Scandinavian trade currently passes duty-free. They plan to establish a customs union that will free all trade among Nordic countries and enact common external tariffs against non-EFTA members. Most important, they will work toward closer economic...
...surpluses. The Finns see Nordek as a means of strengthening their commercial ties with the rest of Scandinavia and reducing their uneasy dependence on the Soviet Union. As for the Swedes, they see it as a way of broadening their powerful industrial base and moving deeper into the Russian market by way of Finland...
...tidy fortune in real estate. Getter No. 2 was one of his sons, Michel Charles. With his brother John, he bought seats on the New York Stock Exchange right after its reorganization in 1869 and proceeded to make the most of those free and easy times when rigging the market was one of the everyday facts of life. Quite appropriately, Wall Streeters referred to the amateur investors as "lambs." The $2,490,000 that Michel Charles left in 1935, when he finally died at 88, bailed the Bouviers out of the financial doldrums-for a while...