Word: marketing
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Dates: during 1960-1969
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...quality of the conscious human act is something about which we should concerned. The fundamental purpose of the avant-garde esthetics, reeducation of mind and reinvigoration of sense, is pertinent to all of the plastic arts. Because of the grim market character of our hourly entertainment, we are having to struggle simply to hang onto our pathetically shrinking vocabulary for art. The avant-garde's attitudes have not yet ossified into a Mr. Eliot's Sunday Morning Service. No calcine theosophy encircles it. It is healthy. It will remain healthy so long as it spurns pretensions to evangelicalism, insouciance...
...threat to trade relations between the U.S. and the Common Market is the market's mountain of surplus butter, which is now 300,000 metric tons and is expected almost to double by next spring. With storehouses filled and the world market clotted, leaders of the Common Market's agriculture section are trying to persuade consumers to switch from margarine to butter. The proposed solution, which includes a tax of at least $60 a ton on the food oils used in margarine, would slash by one-third the U.S.'s $500 million annual soybean exports...
Farming has been a feast-or-famine business for almost as long as history has recorded harvests. Today's bins of surplus food serve as pointed reminders that most agricultural policies are inadequate, inconsistent and archaic. The cost of subsidized farming in the Common Market is more than $2 billion a year; in the U.S. it is $3.6 billion. Yet prices are erratic, and people go hungry. Agricultural technology has shown that the Malthusian apocalypse of starvation can be avoided. The immense task now for the producers is to devise the economic and political conveyor belts that could...
...line-up now stretches from sub-beetles to Mercedes-sized sedans. Auto Union's new Audi 100, an 80-h.p. model that sells for $2,223, has surprised Wolfsburg executives by competing strongly with the 411, VW's stolid, 68-h.p. entry in the medium-priced market. The basic beetle, which still accounts for nearly two of every three VW sales, is about to get some sportier company. In February, VW entered a joint development venture with Porsche; soon they will be producing a fast, mid-engine two-seater, the Volksporsche...
Germany's largest exporter is most vulnerable in the U.S., its biggest foreign market. The company shipped a record 570,000 cars there in 1968, but its 51% share of the American market is under direct attack by the Japanese and by Ford's new $1,995 Maverick. In its first two weeks on sale, the Maverick has been selling briskly but somewhat off the pace set by the then-new Mustang in 1964. So far, it has made no appreciable dent in Volkswagen sales, but next year it will be joined by VW-sized cars now being...